Weiermair, Klaus; Auer, J.W. - In: The Tourist Review 52 (1997) 3, pp. 38-47
Post‐war tourism in the Swiss Alps developed in four distinct phases. The pioneering phase (1955 – 65) was led by small family businesses of an old‐fashioned patriarchal stamp: guided by ideals, ready to take risks, possessed of few qualifications. The next phase (1965 – 79) was a period...