Ayala, Néstor F.; Gerstlberger, Wolfgang; Frank, … - In: International Journal of Operations & Production Management 39 (2019) 1, pp. 43-74
Purpose: The purpose of this paper is to study service innovation in product companies (servitization) by considering the relationship (moderation) between product companies and service suppliers. Design/methodology/approach: Using a relational view of the firm, the authors propose that there...