Sirkeci, Ibrahim; Bára Magnúsdóttir, Lóa - In: Journal of Research in Interactive Marketing 5 (2011) 1, pp. 90-110
Purpose – This study aims to examine the role of product attributes, applying the multi‐attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK. Design/methodology/approach – The data were collected through an online survey. Consumer choice was...