Search Results - person:"Bügel, Marnix S."

The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators

Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619

Persistent link: https://www.econbiz.de/10011780885

Customer intimacy and commitment to relationships with firms in five different sectors : preliminary evidence

Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Bram - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-258

Persistent link: https://www.econbiz.de/10009232597

Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence

Bügel, Marnix S.; Verhoef, Peter C.; Buunk, Abraham P. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 247-259

Persistent link: https://www.econbiz.de/10009030351

A comparison of customer commitment in five sectors using the psychological investment model

Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29

Persistent link: https://www.econbiz.de/10003974297

Customer-to-customer interactions: broadening the scope of word of mouth research

Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282

Persistent link: https://www.econbiz.de/10008652134

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; de Ruyter, Ko - 2010

The increasing emphasis on understanding the antecedents and consequences of customer-to-customer (C2C) interactions is one of the essential developments of customer management in recent years. This interest is driven much by new online environments that enable customers to be connected in...

Persistent link: https://www.econbiz.de/10011426742