B. Hutchinson, David; Singh, Jang; Svensson, Göran; … - In: Journal of Business & Industrial Marketing 28 (2013) 8, pp. 687-695
Purpose – This paper attempts to validate a conceptual model for conscientious corporate brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and external effectiveness of corporate codes of ethics as dimensions of CCBs....