Huang, Yu‐Chih; Backman, Sheila J.; Backman, Kenneth F. - In: Journal of Hospitality and Tourism Technology 3 (2012) 1, pp. 4-23
Purpose – The virtual world environment presents new business opportunities for building destination images that allow customers to make an informed decision and initiate travel arrangements. The purpose of this study is to investigate the applicability of flow theory and the concept of...