Badawi, Nada Saleh; Battor, Moustafa; Badghish, Saeed - In: Journal of Business & Industrial Marketing 37 (2021) 2, pp. 353-365
Purpose: The purpose of this study is to explore relational aspects of key account management (KAM) in terms of social capital and relationship quality. The second objective was to identify the main dimensions that shape social capital and relationship quality within the KAM context. Finally,...