Heshmati, Ebrahim; Saeednia, Hamidreza; Badizadeh, Ali - In: Journal of Islamic Marketing 10 (2019) 3, pp. 790-810
Purpose: This paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector. Design/methodology/approach: The research method used in this study is qualitative. Techniques used for data collection and data analysis are based on the grounded...