Chiu, Weisheng; Won, Doyeon; Bae, Jung-sup - In: Sport, Business and Management: An International Journal 10 (2019) 2, pp. 105-123
Purpose: The purpose of this paper is to propose a conceptual model and to investigate the relationships among internal marketing, organizational commitment and job performance in sport and fitness services. Design/methodology/approach: Data were collected using a questionnaire survey from 254...