Hong, Xinyi; Li, Chenguang; Bai, Junfei; Gao, Zhifeng; … - In: China Agricultural Economic Review 13 (2021) 2, pp. 495-518
Purpose: Following the standard practice of using nutrition claims to denote food functionality, this study empirically explores Chinese consumers’ willingness-to-pay for functional processed meat products by using three nutrition claims (namely “increased calcium,” “containing...