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Effects of robots' appearance on guest service experiences

Bakirtas, Hulya; Baser, Senem Hazel - In: Journal of hospitality marketing & management 33 (2024) 6, pp. 831-866

Persistent link: https://www.econbiz.de/10014564244

Technology acceptance model 3 in understanding employee's cloud computing technology

Tırpan, Esra Cengiz; Bakırtaş, Hülya - In: Global business review 25 (2024) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10014634157

Can Google Trends data provide information on consumer's perception regarding hotel brands?

Bakirtas, Hulya; Gulpinar Demirci, Vildan - In: Information technology & tourism 24 (2022) 1, pp. 57-83

Persistent link: https://www.econbiz.de/10013164645

A structural evaluation of university identification

Bakirtas, Hulya; Gulpinar Demirci, Vildan - In: International review on public and non-profit marketing 19 (2022) 3, pp. 507-531

Persistent link: https://www.econbiz.de/10013435729

Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri

Bakirtas, Hülya; Bakirtas, Ibrahim; Celik, Mümin Atalay - In: Ege Academic Review 15 (2015) 1, pp. 91-98

Bu çalýþmanýn ana amacý alýþveriþ deðerinin, tüketicilerin davranýþsal niyet ve tatmini üzerindeki etkisini incelemektir. Uygulamadaki ölçüler literatürdeki çalýþmalara baðlý olarak elde edilmiþtir ve uygulama anket yoluyla gerçekleþtirilmiþtir. Bu uygulama...

Persistent link: https://www.econbiz.de/10011170369

The Effect of Hedonic Shopping Motivation on Consumer Satisfaction and Consumer Loyalty

Bakirtas, Hulya; Divanoglu, Sevilay Uslu - In: International Journal of Asian Social Science 3 (2013) 7, pp. 1522-1534

The study investigates the relationships among shopping motivation, customer satisfaction and customer loyalty. Measures based on the literature on the subject were used in this study. Surveys were constructed to 372 students in classroom settings at Aksaray University in the Turkey. Firstly,...

Persistent link: https://www.econbiz.de/10010703312