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Search: person:"Balmer, John M T"
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Brand management
55
Markenführung
53
Brand architecture
48
Markenarchitektur
48
Corporate culture
45
Corporate reputation
43
Firmenimage
43
Unternehmenskultur
43
Corporate identity
30
Marketing management
29
Marketingmanagement
29
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18
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18
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16
Corporate branding
14
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8
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Corporate heritage identity
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English
149
Undetermined
46
Author
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Balmer, John M. T.
99
Balmer, John M.T.
92
Greyser, Stephen A.
19
Chen, Weifeng
15
Burghausen, Mario
11
Gray, Edmund R.
10
Powell, Shaun M.
8
Illia, Laura
7
He, Hong-Wei
6
Urde, Mats
6
Melewar, T.C.
5
Hudson, Bradford T.
4
Podnar, Klement
4
Balmer, John M T
3
Brexendorf, Tim Oliver
3
Dinnie, Keith
3
Foroudi, Pantea
3
He, Hong‐Wei
3
Jenster, Per
3
Kernstock, Joachim
3
Stuart, Helen
3
Thomson, Irene
3
Wang, Wei-Yue
3
Abratt, Russell
2
Bargenda, Angela
2
Foroudi, Mohammad Mahdi
2
Fukukawa, Kyoko
2
Johansen, Trine S.
2
Kleyn, Nicola
2
Mukherjee, Avinandan
2
Nielsen, Anne Ellerup
2
Saunders, John
2
van Riel, Cees B.M.
2
Asaad, Yousra
1
Baker, Michael I.
1
Baker, Michael J.
1
Balmer, John
1
Balmer, John M.T
1
Binsardi, Ben
1
Blombäck, Anna
1
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Institution
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
Published in...
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The journal of brand management : an international journal
22
European Journal of Marketing
19
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Corporate Communications: An International Journal
12
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
International Journal of Bank Marketing
3
Management Decision
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
Facets of corporate identity, communication, and reputation
1
Industrial and Commercial Training
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Qualitative market research : an international journal
1
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Source
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ECONIS (ZBW)
106
OLC EcoSci
44
Other ZBW resources
42
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde : a case of useful learning
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10014251434
Saved in:
3
Special edition: corporate heritage brand design
Balmer, John M.T.
;
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10014251420
Saved in:
4
Special edition: corporate heritage brand design
Balmer, John M.T.
(
ed.
);
Bargenda, Angela
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014251438
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
7
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
8
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
9
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
10
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
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