Bandyopadhyay, Chinmoy; Ray, Subhasis - In: Marketing Intelligence & Planning 38 (2019) 1, pp. 121-135
Purpose: The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach: Relevant articles on SEM were...