Search Results - person:"Banerjee, Pramit"

A Brief Overview on the Growth and Challenges of Small Businesses in India and the Road Ahead

Banerjee, Pramit - 2022

This paper primarily looks into the current state of the small business in India, the challenges and the future growth opportunities. In the initial section of the paper, the current scenario of the small business in India, highlighting the growth trajectory since the last seven years. In the...

Persistent link: https://www.econbiz.de/10014030181

Examining the effect of a firm's product recall on financial values of its competitors

Fang, Xiang; Wang, Xiaoyu; Shao, Yingying; Banerjee, Pramit - In: Journal of business research : JBR 176 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014550339

Touch or click? : the effect of direct and indirect human-computer interaction on consumer responses

Wu, Jifei; Zhu, Yimin; Fang, Xiang; Banerjee, Pramit - In: Journal of marketing theory and practice : JMTP 32 (2024) 2, pp. 158-173

Persistent link: https://www.econbiz.de/10014514624