Purpose With the growing trend of omni-channel marketing, brands are increasingly looking to offer a seamless experience to their online fan base by connecting with them across multiple social media platforms. This paper explores the relationship between brand posts' characteristics and...

Purpose: The purpose of this paper is to explore the use of community question answering sites (CQAs) on the topic of terrorism. Three research questions are investigated: what are the dominant themes reflected in terrorism-related questions? How do answer characteristics vary with question...

Purpose: The purpose of this paper is to analyze user-generated comments posted on social media while live matches were being played during the Cricket World Cup 2015. Design/methodology/approach: Data were collected from Yahoo! Cricket (YC), a website that allows people to submit comments...