Prasad, Mousami; Mishra, Trupti; Kalro, Arti D.; Bapat, … - In: Social Responsibility Journal 13 (2017) 3, pp. 473-490
Purpose Environmental claims in advertising (green ads) provide competitive advantage to firms. This study aims to understand what kinds of environmental claims advertisers make in a developing nation like India. Further, implications for policymakers and advertisers are discussed....