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Search: person:"Baptista-Alves, Helena Maria"
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer integration
5
Kundenintegration
5
Social marketing
5
Welt
5
World
5
Betriebliche Wertschöpfung
4
Bibliometrics
4
Bibliometrie
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
Higher education institution
4
Hochschule
4
Kundenzufriedenheit
4
Portugal
4
Social Marketing
4
Value creation
4
Co-creation
3
Innovation
3
Marketing
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Nonprofit organization
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Social web
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Students
3
Studierende
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Theorie
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Theory
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Agrotourismus
2
Bibliometric analysis
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Cause-Related Marketing
2
Cause-related marketing
2
Confidence
2
Dienstleistungsqualität
2
Employee retention
2
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Article
37
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7
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34
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34
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4
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Language
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English
44
Author
All
Alves, Helena
41
Baptista, Nuno
4
Fernandes, Cristina I.
4
Leitão, João
4
Raposo, Mário
4
Ferreira, João J. M.
3
Galan-Ladero, M. Mercedes
3
Hernández Mogollón, José Manuel
3
Mainardes, Emerson Wagner
3
Paço, Arminda M. Finisterra do
3
Pinho, José Carlos
3
Baptista Alves, Helena Maria
2
Campón-Cerro, Ana María
2
Edvardsson, Bo
2
Jesus, Cátia Mendes de
2
Pedro, Eugenia de Matos
2
Alcaide-Pulido, Purificación
1
Amaro, Dina Maria
1
Baptista-Alves, Helena Maria
1
Calvo-Mora, Arturo
1
Campón Cerro, Ana María
1
Carvalho, Pedro Miguel Fonseca Moreira de
1
Cepeda-Carrión, Ignacio
1
Coutinho, Ananda Raquel Silva
1
Di-Clemente, Elide
1
Duarte, Paulo
1
Duarte, Paulo Alexandre de Oliveira
1
Fernandes, Cristina Isabel
1
Ferreira, João José Matos
1
Freira, Danny
1
Galera Casquet, Clementina
1
Godinho, Joana Rita Silvestre
1
Gutiérrez-Villar, Belén
1
Leal Filho, Walter
1
Mainardes, Emerson
1
Marchiori, Danilo Magno
1
Marques, Alzira Maria Ascensão
1
María Campón Cerro, Ana
1
Matos, Nelson
1
Mattos, Carlos
1
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Springer International Publishing
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International review on public and non-profit marketing
6
Journal of nonprofit & public sector marketing
3
The service industries journal
3
International journal of consumer studies
2
Journal of business research : JBR
2
Applying quality of life research
1
Applying quality of life research / Best practices
1
Classroom companion / Business
1
Corporate responsibility and stakeholding
1
Enlightening tourism : ET ; a pathmaking journal
1
IEEE transactions on engineering management : EM
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
International journal of wine business research
1
Journal of Place Management and Development
1
Journal of innovation & knowledge : JIK
1
Journal of knowledge management
1
Journal of marketing for higher education
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management decision : MD
1
Management for professionals
1
Market : review for marketing theory and practice
1
Psychology & marketing
1
Regulation of Finance and Accounting : 21st and 22nd Virtual Annual Conference on Finance and Accounting (ACFA2020-21), Prague, Czech Republic
1
Springer Business Cases
1
Strategic marketing in tourism services
1
The Routledge handbook of service research insights and ideas
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
Total quality management & business excellence
1
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ECONIS (ZBW)
43
Other ZBW resources
1
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31
Conceptualizing social entrepreneurship : perspectives from the literature
Ferreira, João J. M.
;
Fernandes, Cristina I.
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
1
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011916329
Saved in:
32
Value co-creation: Concept and contexts of application and study
Alves, Helena
;
Fernandes, Cristina I.
;
Raposo, Mário
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1626-1633
Persistent link: https://www.econbiz.de/10011450440
Saved in:
33
Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
Saved in:
34
Social media marketing : a literature review and implications
Alves, Helena
;
Fernandes, Cristina I.
;
Raposo, Mário
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1029-1038
Persistent link: https://www.econbiz.de/10011627258
Saved in:
35
Impact of tacit knowledge on customer loyalty
Pereira, Carla Alexandra Barbosa
;
Alves, Helena
; …
- In:
The service industries journal
36
(
2016
)
15/16
,
pp. 827-845
Persistent link: https://www.econbiz.de/10011672531
Saved in:
36
Can students' satisfaction indexes be applied the same way in different countries?
Vaz, Ramón Álvarez
;
Freira, Danny
;
Vernazza, Elena
; …
- In:
International review on public and non-profit marketing
13
(
2016
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011745212
Saved in:
37
Entrepreneurial and innovative practices in public institutions : a quality of life approach
Leitão, João
(
ed.
);
Alves, Helena
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011546494
Saved in:
38
Drivers of innovation strategies : testing the Tidd and Bessant (2009) model
Ferreira, João J. M.
;
Fernandes, Cristina I.
;
Alves, Helena
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1395-1403
Persistent link: https://www.econbiz.de/10011297956
Saved in:
39
Influence of internal marketing on organizational commitment : evidence from care institutions for the elderly
Alves, Helena
;
Roberto, Carla
;
Paço, Arminda M. …
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10011608906
Saved in:
40
Best practices in marketing and their impact on quality of life
Alves, Helena
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010189974
Saved in:
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