Marinao-Artigas, Enrique; Valenzuela-Fernández, Leslier; … - In: Academia Revista Latinoamericana de Administración 32 (2019) 4, pp. 541-565
Purpose: The purpose of this paper is to analyze the effect of the consumer’s emotional shopping experience on the perception of benefits and on the corporate reputation of a department store. Design/methodology/approach: This study was applied to a non-probabilistic sample survey...