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The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Shidlovski, Daniella
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10003420471
Saved in:
2
The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Shidlovski, Daniella
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 67-84
Persistent link: https://www.econbiz.de/10009893475
Saved in:
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