Barney-McNamara, Barbara; Peltier, James; Chennamaneni, … - In: Journal of Research in Interactive Marketing 15 (2020) 1, pp. 147-178
Purpose: The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the...