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  • Search: person:"Barrett, Marty W."
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CEO 1 Communication strategy 1 Company vision 1
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Barrett, Marty W. 1 Carey, Thomas A. 1
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Communicating Strategy: The Best Investment a CEO Can Make
Barrett, Marty W.; Carey, Thomas A. - In: American Journal of Business 4 (1989) 1, pp. 3-6
The development of a business strategy is widely believed to be one of the major responsibilities of the chief executive officer. Yet, an effective strategy can accomplish nothing unless it is effectively communicated, and communicating strategy effectively is a major stumbling block for many...
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