Search Results - person:"Basu, Partha"

Global supply chains in a post-pandemic world : seeking viable alternatives in a “China-plus-one” strategy

Basu, Preetam; Ray, Partha - 2021

Persistent link: https://www.econbiz.de/10012534754

FDI, digitalization and employment : empirical evidence from developing economies

Sinha, Madhabendra; Tirtosuharto, Darius; Chaudhury, … - In: Studies in economics and finance 40 (2023) 4, pp. 740-756

Persistent link: https://www.econbiz.de/10014331971

Indices of revealed comparative advantage and their consistency with the Heckscher-Ohlin theory : a cross sectional analysis

Deb, Kaveri; Basu, Partha Pratim - In: Foreign trade review : quarterly journal of Indian … 46 (2011) 3, pp. 3-28

Persistent link: https://www.econbiz.de/10009502612

South Asian free trade area and its impact on exports of SAARC LDCs to India

Deb, Kaveri; Basu, Partha - In: Decision 39 (2012) 2, pp. 21-44

Persistent link: https://www.econbiz.de/10009670166

South Asian free trade area and its impact on exports of SAARC LDCs to India

Deb, Kaveri; Basu, Partha - In: Decision 39 (2012) 2, pp. 21-44

Persistent link: https://www.econbiz.de/10010058326

Allocation on budget on marketing efforts : an econometric approach in India

Baidya, Mehir Kumar; Basu, Partha - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 501-512

Persistent link: https://www.econbiz.de/10009382061

Allocation of budget on marketing efforts: an econometric approach in India

Baidya, Mehir Kumar; Basu, Partha - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 501-512

Purpose – Budget allocation on individual marketing efforts is a complex issue for managers. The purpose of this paper is to estimate the elasticities of individual marketing efforts to allocate budget by taking into consideration two brands in India. Design/methodology/approach – Historical...

Persistent link: https://www.econbiz.de/10014674747

Locating cultural change : theory, method, process

Basu, Partha Pratim (contributor) - 2011

Persistent link: https://www.econbiz.de/10009140136

Indices of revealed comparative advantage and their consistency with the Heckscher-Ohlin theory : a cross sectional analysis

Deb, Kaveri; Basu, Partha - In: Foreign trade review : quarterly journal of Indian … 46 (2011) 3, pp. 3-28

Persistent link: https://www.econbiz.de/10009922606

Allocation of budget on marketing efforts: an econometric approach in India

Baidya, Mehir Kumar; Basu, Partha - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 501-513

Persistent link: https://www.econbiz.de/10009328906