Saini, Mohit; Batra, Shallu; Yadav, Mahender - 2022
Title sponsorship of Indian Premier League 2022-2023 has been given to Indian giant Tata group. This study aims to examine the most impacted company of the Tata group in terms of stock return. The closing price of 17 stocks and the market index were collected from the Prowess database. The event...