Search Results - person:"Baudrin, Mathieu"

Barrey, Sandrine; Baudrin, Mathieu; Cochoy, Franck - In: Young consumers : insight and ideas for responsible … 11 (2010) 2, pp. 138-147

Persistent link: https://www.econbiz.de/10008648352

From fun foods to fun stores

Barrey, Sandrine; Baudrin, Mathieu; Cochoy, Franck - In: Young Consumers 11 (2010) 2, pp. 138-147

Purpose – This paper seeks to investigate how fun food products are marketed in a French chain of supermarkets. It aims to deal with the difficulty in marketing a fun food product in an environment that is not children‐friendly. Design/methodology/approach – The research rests on a case...

Persistent link: https://www.econbiz.de/10015044248

From fun foods to fun stores

Barrey, Sandrine; Baudrin, Mathieu; Cochoy, Franck - In: Young consumers : insight and ideas for responsible … 11 (2010) 2, pp. 138-148

Persistent link: https://www.econbiz.de/10008433135