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Search: person:"Bazi, Saleh"
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Bazi, Saleh
4
Filieri, Raffaele
3
Gorton, Matthew
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Ciappei, Cristiano
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Cunningham, James
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Damij, Nadja
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El Maalouf, Nicole
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Elsahn, Ziad
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
4
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
2
Building green innovation networks for people, planet, and profit : a multi-level, multi-value approach
Pattinson, Steven
;
Damij, Nadja
;
El Maalouf, Nicole
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 408-420
Persistent link: https://www.econbiz.de/10014455125
Saved in:
3
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
4
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
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