Brennan, Niamh; Merkl-Davies, Doris; Beelitz, Annika - In: Journal of Business Ethics 115 (2013) 4, pp. 665-679
We conceptualise CSR communication as a process of reciprocal influence between organisations and their audiences. We use an illustrative case study in the form of a conflict between firms and a powerful stakeholder which is played out in a series of 20 press releases over a 2-month period to...