Beldona, Srikanth; Buchanan, Nadria; L. Miller, Brian - In: International Journal of Contemporary Hospitality Management 26 (2014) 3, pp. 367-382
Purpose – The aim of this paper is to determine the relative efficacy of an e-tablet menu over the traditional paper-based menu across the parameters of order information quality, menu usability, and ordering satisfaction using customer perceptions. Design/methodology/approach – Two types of...