Moschis, George; Curasi, Carolyn; Bellenger, Danny - In: Journal of Consumer Marketing 21 (2004) 2, pp. 123-133
We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there...