Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their...

Nowadays social media have become a key platform where consumers interact with each other. Further, people are growing to be more aware of sustainability-related issues in general and sustainable products/brands-related matters in particular. This study investigates the effects of social media...