Researching innovation in research methods presents a number of challenges, such as how to define innovation, how to assess the usefulness of an innovation, how to identify the person or people behind an innovation, and how to explore the factors which enable some innovations, but not others, to...

Purpose – Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government...

Methodological innovation in qualitative methods has been identified as important in improving aspects of the research process although many apparent ‘innovations’ are viewed as the latest ‘fads’ which fail to address unresolved challenges in qualitative research (Travers, 2009)....