Beno, KlemenÄiÄ; Gabrijel, Devetak; Darko, Å tevanÄec - In: Organizacija 45 (2012) 1, pp. 14-23
Pressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young...