Lehikoinen, Lauri Erik; Lundh, Amanda; Meert, Louis; … - In: International Journal of Business and Economic Sciences … 11 (2018) 1, pp. 13-25
Purpose: The purpose of this study is to illustrate how innovative and creative companies develop products and services at the bottom of the economic pyramid (B.o.P) markets. This paper attempts to gain further insight regarding the usage of the 4A perspective developed by Anderson and Billou...
