Aji, Hendy Mustiko; Berakon, Izra; Riza, Alex Fahrur - In: Journal of Islamic Marketing 12 (2020) 6, pp. 1180-1196
Purpose: Prior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found inconclusive. Individual factor is said to be one of the reasons. Therefore, this study aims to propose knowledge about riba...