Search Results - person:"Berber, Noureddine"

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Rehman, Hafiz Mudassir - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital marketing has become a necessity. This research aims to investigate the essence of Social Media Marketing...

Persistent link: https://www.econbiz.de/10014527351

Unlocking the power of social media marketing : investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Rehman, Hafiz Mudassir - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014506002