Engelen, Andreas; Huesker, Constantin; Rieger, Verena; … - In: Journal of Product Innovation Management 41 (2023) 1, pp. 36-61
Why are some firms more resilient when systemic shocks like the Global Financial Crisis (GFC) or COVID‐19 pandemic set in? We approach this question by arguing that a firm's pre‐shock strategic emphasis on innovation can mitigate the consequences of such shocks by facilitating stability and...