Liasidou, Sotiroula; Berjozkina, Galina; Pipyros, Kosmas - In: Worldwide Hospitality and Tourism Themes 14 (2022) 5, pp. 461-469
Purpose Generation Z, Millennials, young travellers or iGeneration represent the age range from 18 to 29 with uniquely different characteristics and tourism preferences. This study aims to understand the travel behaviour of young travellers in terms of the travel decisions they make and their...