Bernard, April; Iyare, Osaretin; Moore, Winston - In: Journal of Gambling Business and Economics 2 (2008) 3, pp. 53-70
The paper considers the role that socio-psychological and socio-cultural factors play in individual decisions to take risk. The study employs four main measures of risk propensity: the mean probability of engaging in an investment, insurance or everyday gamble and the amount that would be...