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Search: person:"Berthaud, Stéphanie"
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Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue et de la crédibilité du parrain
Berthaud, Stéphanie
- In:
Recherche et applications en marketing
29
(
2014
)
4
,
pp. 142-144
Persistent link: https://www.econbiz.de/10011477858
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Prévention de l'obesité auprès des adolescents : l'efficacité de l'argument "risque social" sur les intentions et comportements alimentaires
Werle, Carolina O. C.
;
Boesen-Mariani, Sabine
; …
- In:
Recherche et applications en marketing
27
(
2012
)
3
,
pp. 3-29
Persistent link: https://www.econbiz.de/10010199790
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