Sarkar, Soumya; Chatterjee, Manali; Bhattacharjee, Titas - In: Journal of Indian Business Research 13 (2021) 2, pp. 253-269
Purpose: This study aims to delve into the influence of corporate social responsibility on the corporate brand performance of Indian business-to-business (B2B) companies. Design/methodology/approach: The corporate social responsibility (CSR) practices have been measured through CSR disclosure...