Lybbert, Travis J.; Zolas, Nikolas J.; Bhattacharyya, … - Economics and Statistics Division, Word Intellectual … - 2014
Trademarks (TMs) shape the competitive landscape of markets for goods and services in all countries through branding and conveying information and quality inherent in products. Yet, researchers are largely unable to conduct rigorous empirical analysis of TMs in the modern economy because TM data...