We evaluate the impact of different information sequences on participants’ hypothetical willingness to pay (WTP) for food produced using nanotechnology. In three treatment groups, information on the health, societal, or environmental impact linked to nanotechnology was revealed in...

Les innovations technologiques dans le secteur agro-alimentaire posent la double question de leur acceptabilité par les consommateurs et de leur mise sur le marché en Europe. Les résultats de travaux récents sur la perception des nanotechnologies dans l’alimentation permettent de...

The literature abounds with evidence that consumers are critical of many new technologies used in modern food production. Influenced by the work on risk perception and technology acceptance in the 1980s, research has aimed to better understand the controversy around new food technologies....

The literature abounds with evidence that consumers are critical of many new technologies used in modern food production. Influenced by the work on risk perception and technology acceptance in the 1980s, research has aimed to better understand the controversy around new food technologies....

Une expérience a été menée en France et en Allemagne afin d'évaluer le consentement à payer des consommateurs pour les nanotechnologies alimentaires en se concentrant sur deux applications: un nano-enrichissement en vitamines et des nano-emballages. Les résultats montrent que de nombreux...

An experiment with different information treatments was conducted in France and Germany to evaluate consumers' willingness to pay (WTP) for food nanotechnology focusing on two applications: nano-fortification with vitamins and nano-packaging. Results show that many consumers in both countries...