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Search: person:"Billeter, Darron M."
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Billeter, Darron M
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Billeter, Darron M.
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Journal of marketing research : JMR
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Consumer behavior in "Equilibrium" : how experiencing physical balance increases compromise choice
Larson, Jeffrey S.
;
Billeter, Darron M.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10009786147
Saved in:
2
Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice
Larson, Jeffrey S
;
Billeter, Darron M
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10010161510
Saved in:
3
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
4
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption
Zhu, Meng
;
Billeter, Darron M
;
Jeffrey Inman, J
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10009830381
Saved in:
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