Biloslavo, Roberto; Bagnoli, Carlo; Massaro, Maurizio; … - In: Management Decision 58 (2020) 8, pp. 1643-1662
Purpose: This study aims to identify the legitimacy issues raised during a sustainable business model innovation, deployed by an Italian company, which was analyzed through the lens of the legitimation theory and the business model innovation theory. Design/methodology/approach: A single case...