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Search: person:"Biswas, Abhijit"
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Consumer behaviour
16
Konsumentenverhalten
15
Brand image
7
Markenimage
7
Low-cost strategy
6
Niedrigpreisstrategie
6
Preismanagement
6
Pricing strategy
6
Advertising
4
Theorie
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Theory
4
Advertising effects
3
Einzelhandelspreis
3
Garantie
3
Product quality
3
Rabatt
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Retail price
3
Sales promotion
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USA
3
Verkaufsförderung
3
Warranty
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Werbewirkung
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Werbung
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Brand management
2
Celebrity endorsement
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Cognition
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Collective dissonance
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Discounting
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Diskontierung
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Electronic word-of-mouth
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Internet marketing
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Markenführung
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Online-Marketing
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research-article
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34
English
28
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Biswas, Abhijit
60
Dutta, Sujay
14
Guha, Abhijit
12
Grewal, Dhruv
9
Burton, Scot
7
Burman, Bidisha
6
Das, Neel
4
Licata, Jane W.
4
Pullig, Chris
4
Verma, Swati
4
Yagci, Mehmet I.
4
Banerjee, Somak
3
Jha, Subhash
3
Krishnan, Balaji C.
3
Song, Ji Hee
3
Alford, Bruce L.
2
Bhowmick, Sandeep
2
Biswas, Dipayan
2
Krishnan, Ram
2
Netemeyer, Richard G.
2
Nordfält, Jens
2
Roy, Subhadip
2
Thota, Sweta
2
Thota, Sweta Chaturvedi
2
Wilson, Elizabeth J.
2
Bhattacharyya, Ayan
1
Biswas Abhijit
1
Biswas, Abhijit (Abe)
1
Biswas, Dipayan (Dip)
1
Chatterjee, Subimal
1
Chaturvedi Thota, Sweta
1
Daughtridge, Christopher
1
Dean, Dwane Hal
1
Estelami, Hooman
1
Fraccastero, Katherine
1
Gauri, Dinesh Kumar
1
Granzin, Kent L.
1
Grewal, Chruv
1
Hector O. Zapata
1
Johnson, Aaron
1
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Journal of business research : JBR
9
Journal of retailing
8
Journal of Business Research
6
Journal of the Academy of Marketing Science
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of Product & Brand Management
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing letters : a journal of research in marketing
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
International journal of advertising : the review of marketing communications
1
Journal of Consumer Marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Marketing Letters
1
Psychology & marketing
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OLC EcoSci
27
ECONIS (ZBW)
23
RePEc
7
Other ZBW resources
4
BASE
1
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1
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62
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1
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
4
Should firms display the sale price using larger font?
Bhattacharyya, Ayan
;
Jha, Subhash
;
Guha, Abhijit
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014283354
Saved in:
5
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
6
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
7
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
8
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
9
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
10
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
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