Gebauer, Heiko; Edvardsson, Bo; Bjurko, Margareta - In: Journal of Service Management 21 (2010) 2, pp. 237-259
Purpose – The purpose of this paper is to examine if there is a relationship between the interdependence among different components of service culture and performance. This paper also contributes to the discussion on how integrating or separating the service organization from the product...