Blenkhorn, David L.; MacKenzie, H.F. (Herb) - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1172-1181
Purpose This paper aims to address the questions of why, when and how business-to-business (B2B) firms engage in sustainability initiatives. The authors believe that this is the first attempt to address all three questions in a single paper, and one of the earliest to focus on these in B2B...