Bliemer, Michiel C.J.; Amelsfort, Dirk H. van - In: European Transport \ Trasporti Europei (2010) 44, pp. 23-40
Instead of giving a negative incentive such as transport pricing, a positive incentive by rewarding travelers for ‘good behavior’ may yield different responses. In a Dutch pilot project called Peak Avoidance (in Dutch: ‘SpitsMijden’), a few hundred travelers participated in an experiment...