Boardman, Rosy; Haschka, Yvonne; Chrimes, Courtney; … - In: Journal of Fashion Marketing and Management: An … 24 (2020) 3, pp. 495-515
Purpose: The purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of multi-brand fashion retailers (MBFR) and whether they need to be adapted in order to facilitate this development....