Boateng, Elliot; Amponsah, Mary; Serwaa-Adomako, Akosua - Volkswirtschaftliche Fakultät, … - 2014
Bank customers are selective with the banks to transact with since everyone wants the best service for their money. Asa result, there is competition in the banking sector. Each bank wants to give quality services and products to keep up existing customers and broaden their customer base as well....