Amine, Abdelmajid; Bonnemaizon, Audrey; Josion-Portail, … - In: Journal of Services Marketing 35 (2021) 5, pp. 604-616
Purpose: The purpose of this paper is to show that the categorization of elderly patients as vulnerable is affected by health-care service interactions with caregivers, which may increase, reduce or even negate entirely elderly patients’ vulnerable status. Design/methodology/approach: The...